Sports Management News & Resources

In Brand NFL,796.332 O69b 2007, author Michael Oriard takes a look at the way the NFL is marketed or “branded” and the effects that has on the sport itself.

Play Hard, Die Young 617.1027 O54p 2008, examines the connection between NFL players and serious brain injuries… even permanent brain damage.

Sports, 796 G985s 2004, by Allen Guttmann is a wonderful source of sports history. It is the winner of the Book Award of the North American Society for Sport History and is also a selection of the History Book Club.

Superbowl Sunday 2008 is upon us. Check out the cover article of the Jan. 28, 2008 issue of Sports Illustrated for all the juicy details.

“What makes some people drive themselves to succeed in their chosen sport, no matter how daunting the odds?” The answer can be found in The Agony of Victory, 796.0922 F911a 2007 by Steve Friedman.

In Brand NFL, 796.332 O69b 2007, author Michael Oriard, former Kansas City Chiefs player, argues that “marketing the game as entertainment rather than sport makes the NFL ripe for popular consumption.”

In Bowls, Polls & Tattered Souls, 796.33263 M271b 2007, Stewart Mandel “gives you in-depth insight into issues that frustrate and perplex even the most passionate fans.”

Playing with God, 201.67 B168p 2007, by William J. Baker examines the relationship between American sports and organized religion. The author traces the Puritans loathing of sports to debates about sporting events on Sundays to professional teams praying before every game.

Ethics in Sport, 175 E84 2007, is not only a textbook but also a professional reference book for the field of sports. It tackles many ethical questions in the sporting world and addresses dilemmas regarding drug use and genetic technology.

The Sports Industsry’s War on Athletes by Finley & Finley tackles a big issue: How far will athletes and the industry go to make it to the big time?