Football Consumption
In Brand NFL, 796.332 O69b 2007, author Michael Oriard, former Kansas City Chiefs player, argues that “marketing the game as entertainment rather than sport makes the NFL ripe for popular consumption.”
from the Miller Library, Keystone College, La Plume, PA
In Brand NFL, 796.332 O69b 2007, author Michael Oriard, former Kansas City Chiefs player, argues that “marketing the game as entertainment rather than sport makes the NFL ripe for popular consumption.”