February 19th, 2009

A-Roid?

Yankee fans should check out the February 16,2009 issue of Sports Illustrated for the cover story on one of it’s fallen heroes….Alex Rodriquez.

February 6th, 2009

The Commercialization of Football

In Brand NFL,796.332 O69b 2007, author Michael Oriard takes a look at the way the NFL is marketed or “branded” and the effects that has on the sport itself.

 Brand NFL: Making and Selling America\'s Favorite Sport (Caravan Book)